Artist Development Expo

Oct 25-27 2019
Delegate Registration Open Now
Toronto, ON
Revival Bar & Event Venue

Why Attend?

The Answers Are Pretty Simple …


This ain’t your mama’s music conference. Our sessions are hands-on demonstrations of how to improve your chances at success in the music business. Each and every presentation involves participation from artists and the delegates with tips they can put into action right away.


The industry influencers and placemakers attending AD Expo have a genuine interest in your success. These cool cats want to see you succeed and are willing, over the course of the week and beyond, to help you find the resources, information and connections to make it happen.


Showcase your original music, get inspired by the work of other artists and spend the evening jamming with like-minded music creators. Plus, this will be a chance to get a customized song review from our industry friends in attendance geared toward helping you hone your craft.


Get to know representatives from the organizations and agencies that fund and support artist development in Canada. Learn about granting opportunities, how the process works and what you could be doing to get the financial aid you need to take your music to the next level.


There’s strength in numbers! Looking for artists to co-write songs with? Wanting to broaden your reach by finding other musicians you can perform with? Maybe you want to put a band together … all of those things could happen here.


Join social media guru Rick Barker, former manager to Taylor Swift, for a special afternoon session that could change the way you look at your music and the business. Learn some tricks of the trade from one of the best in the business. You won’t be disappointed!

Weekend Schedule

One Amazing Weekend of Artist Development

C.J. Allen
C.J. Allen
The Shot Executive Producer, Artist Manager

Dinner with C.J. Allen

  Weekend Pass Holders
Join The Shot executive producer and artist manager C.J. Allen for dinner to kick-off the Artist Development Expo weekend.
Shane Christopher Neal
Shane Christopher Neal
Radio & TV Personality

Opening Welcome

  Weekend Pass Holders, Saturday Day Pass
Murray Foster
Murray Foster
Singer/Songwriter, Producer

Songwriting for Success

  Weekend Pass Holders, Saturday Day Pass
Murray Foster, best known as the bass player for Moxy Früvous and Great Big Sea and as an accomplished songwriter, musician, playwright, speaker and filmmaker provides an interactive critique of original music written by three artist participants and highlights the components for success in songwriting and what it can mean for an artist's music business.
Teresa Cirillo
Teresa Cirillo
Vocal Coach, Author

Your Voice is Your Product: A Guide to Maintaining Vocal Health

  Weekend Pass Holders, Saturday Day Pass
Renowned vocal coach and author of 'The Vocal Compass', Teresa Cirillo, leads dives into the importance of maintaining vocal health and the techniques that can help any artist take care of their most important asset: their voice.
Victoria Duffield
Victoria Duffield
Singer/Songwriter, Performer

Perfecting the Performance

  Weekend Pass Holders, Saturday Day Pass
Certified platinum-selling, JUNO nominated singer, dancer, actress, and performer, Victoria Duffield, having toured arenas across the country multiple times, including opening for the Backstreet Boys, teaches audience engagement and performance styling perfect for any sized stage in an interactive session working with a selected artist.
Gabe Gallucci
Gabe Gallucci

The Science of Artist Development in a DIY Music World

  Weekend Pass Holders, Saturday Day Pass
Toronto-based producer and mix engineer Gabe Gallucci has mixed and recorded for artists such as Shawn Mendes, Disney Channel, Francesco Yates, Victoria Duffield, David Otero, RamRiddlz, Sebastian Olzanski, Jason Benoit, Danny Fernandes, Lou Val, Reid Henry (My Darkest Days) and Jonah Marais (Why Don't We) and will lead a session on artist development and how to take an artist's music business to the next level.
Brian Moncarz
Brian Moncarz

Conversations with a Producer: First Meeting Simulation

  Weekend Pass Holders, Saturday Day Pass
Producer/Mixer Brian Moncarz lives to record and mix top bands and artists including Our Lady Peace, The Trews, Circa Survive (Atlantic), which landed a Billboard Modern Rock/Alternative #1 hit, Neverending White Lights featuring Hot Hot Heat (MapleMusic). In this session, Brian sits down with an aspiring artist to simulate the first meeting between talent and producer to illustrate what an artist could expect when going into the studio for the first time.
Sara Franczyk
Sara Franczyk
Zyk Marketing

The Power of Playlists and How to Get on Them

  Weekend Pass Holders, Saturday Day Pass
Sara Franczyk's love of music started at a young age, influenced by her father’s music taste, The Police, Eric Clapton, Van Morrison, Queen and Meatloaf and now she will lead a conversation about playlists and streaming and how to get on the coveted lists that are launching music careers around the world.

Open Mic

  Weekend Pass Holders, Saturday Day Pass
Open mic event for artists to take the stage and perform for industry professionals and potential collaborators.

1:1 Industry Meetings

  Weekend Pass Holders, Sunday Day Pass
Schedule 1:1 meetings with music industry professionals including Rick Barker, Ared Arzumanian, Danya Dixon, Murray Foster, C.J. Allen, Teresa Cirillo, Gabe Gallucci and more.
Rick Barker
Rick Barker
Former Manager to Taylor Swift, Social Media Guru

Social Media IS Your Friend: How to Use the Resources at Your Fingertips to Sell Your Music

  Weekend Pass Holders, Sunday Day Pass
Rick Barker, former manager to Taylor Swift and social media guru, talks about the various social media platforms and the best practices an artist can use to sell their music and make money using the resources that are literally at their fingertips.

Reserve Your Spot

Several Delegate Pass Options Available

Saturday Day Pass


  • 1 Day Delegate Pass for Saturday, October 26, 2019
  • Full Access to the Saturday Workshops
  • Saturday Open Mic Entry

Superstar Weekend Pass


  • Full Weekend Pass to All Events
  • Skip the Line for Sunday 1:1 Industry Sit Downs
  • Skip the Line Saturday Open Mic Performance Slot

Sunday Day Pass


  • 1 Day Delegate Pass for Sunday, October 27, 2019
  • Sign-Up for 1:1 Meetings with Industry Professionals
  • Attend the Special Afternoon Session with Rick Barker

Our Instructors

Speakers & 1:1 Industry Meeting Participants with more still to come!

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